Will Apple make the same mistake twice?


 

The tech world is all abuzz over Apple’s CarPlay announcement.

CarPlay is an integration system that will use Siri and select car stereo screens to take better control over your iPhone 5+.

Over the course of 2014, six manufacturers (Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz, and Volvo) will release automobiles with CarPlay integration. Another 12 carmakers have committed to the technology moving forward as well.

The big question is, will Apple keep Google Maps from working with CarPlay? TechCrunch thinks that may be the case.

Apple just released a preview page for its forthcoming iOS vehicle integration. Called CarPlay, the system brings the iPhone’s core functionally to cars. Connect an iPhone 5 or later device through a Lightning cable, and the car’s infotainment system will let the driver use Siri, make phone calls, play music and use select apps including Maps. But not Google Maps. Only Apple Maps.

CarPlay only grants access to select applications installed on the connected phone. At launch, CarPlay only works with Spotify, Beats Radio, iHeartRadio, and Stitcher. Sorry, Rdio fans.

 

No Google Maps and no Rdio makes Marcello something something.

While Apple Maps has improved drastically since its early, drive-users-off-the-bridge days, Google Maps is still the go-to application for directions and Google is not going down without a fight.

Google, which announced the Open Automotive Alliance in January, is already working on their own competitive system (with some overlapping automakers like Honda, Hyundai, and — allegedly — Mercedes-Benz).

To date, Audi’s MMI is the most comprehensive “infotainment system” on the market and the German manufacturer is one of the companies that has teamed up with Google as part of the OAA.

While Apple’s announcement may have garnered more attention, the Android maker is building on a very strong foundation.

In 1997, Apple had to swallow its pride and enter a partnership with Microsoft to stay afloat. The company had to swallow its pride a second time to bring Google Maps to iOS 6. Will Tim Cook find himself backed into a corner once again by leaving Google Maps out of CarPlay?